Gen Z is the latest generation to enter the consumer market. For universities looking to recruit new students to companies looking to attract the best young talent, it's essential to understand the preferences and consumption habits of Gen Z. In this blog, we'll help you get into the Gen Z mindset and provide tips on how to create content that resonates with them.

‘How To Build A Diverse Content Marketing Framework That Engages Potential Students’. At Organic Content, we developed the MUSE content framework, which stands for: Motivational, Useful, Shareable and Entertaining. This article explores the human psychology behind MUSE and why it works for student recruitment.